Salcombe Triumphs in a Six-Way West Country Race to Secure Its Own Monopoly Edition!

Guest Blog Post - Winning Moves

Exciting news for board game enthusiasts and Salcombe lovers alike! The picturesque South Devon resort of Salcombe has won a thrilling six-way race to become the latest regional edition of the world-renowned family board game, MONOPOLY.

Salcombe, known for its golden beaches and charming harbour, has become a top destination for British holidaymakers over the past decade. Now, this beloved coastal town will be immortalized with its very own official MONOPOLY: Salcombe Edition. The big reveal was announced on Tuesday 21^st May, 2024.

A Coveted Spot on the MONOPOLY Map

Securing this honour, Salcombe outshone its West Country rivals: Bude, Lyme Regis, Minehead, Padstow, and Woolacombe. This victory means that Salcombe will join the ranks of iconic destinations like Palm Beach, Dubai, and The Hamptons, all of which have their own custom MONOPOLY editions produced by Winning Moves UK, under license from Hasbro.

Crafting the Salcombe Edition

"A huge congratulations to Salcombe for securing its very own official MONOPOLY board," said Yasmin East. "We are excited to put this special edition together, featuring over 30 Salcombe landmarks and favorites such as North Sands, South Sands, and Salcombe Harbour."

The selection panel at Winning Moves UK considered various factors, including Salcombe's natural beauty, community spirit, identity, and heritage. Salcombe emerged as the winner, with Padstow as the close runner-up.

Customising the Game

In the MONOPOLY: Salcombe Edition, traditional spaces like Mayfair and Park Lane will be replaced with local landmarks. Even the tokens will be customised to reflect Salcombe's unique charm – think speedboats instead of racing cars, crabs replacing Scottie dogs, and flip-flops taking over from the old boot. The property sets will cover themes from tourism and heritage to hotels, business, and entertainment.

Due to Salcombe’s lack of train stations, the classic train quartet will transform into a broader travel theme, possibly featuring a cycleway, walking path, local bus station, and a speedboat.

Interactive and Engaging Features

The Chance and Community Chest cards will also get a local twist. Imagine winning MONOPOLY money for the "best dressed beach outfit" or being sent to Somerset instead of jail!

Get Involved!

Starting next Tuesday, the public can suggest local landmarks, tokens, and card themes to be included in the game. You can post your ideas on the official Salcombe Monopoly Facebook page or email them to salcombe@winningmoves.co.uk. Submissions will be accepted from 10:30 AM on May 21st until 11:59 PM on June 4th, 2024.

Mark Your Calendars

The MONOPOLY: Salcombe Edition game is expected to hit stores next spring. This new edition promises to capture the essence of Salcombe, providing a fun and engaging way for players to celebrate and explore this charming town.

About MONOPOLY

Since its debut in 1935, MONOPOLY has become a beloved classic, featuring iconic tokens like the Racecar, Thimble, Boot, Top Hat, and Battleship, with the Scottie Dog and Wheelbarrow joining in the early 1950s. Over nearly nine decades, MONOPOLY has evolved while maintaining its core gameplay and iconic imagery. Today, it is the world’s favorite family game, enjoyed by over a billion players in 114 countries.

About Hasbro

Hasbro is a premier toy and game company dedicated to bringing joy and connection to generations of fans through engaging play and storytelling. Offering a diverse range of play experiences, Hasbro’s extensive portfolio includes renowned brands like MAGIC: THE GATHERING, DUNGEONS & DRAGONS, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG. Guided by its mission to create joy and community, Hasbro has earned recognition for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Discover more at Hasbro or follow @Hasbro on LinkedIn.

About Winning Moves

Winning Moves, a leading global games company since 1992, is renowned for producing and distributing the popular card game TOP TRUMPS in over 30 countries. In collaboration with Hasbro, Winning Moves creates official MONOPOLY editions based on cities and towns worldwide, including those in the UK, Europe, the US, the Middle East, Africa, the Far East, and Australasia. The company also owns and produces beloved games like PASS THE PIGS and WADDINGTONS NUMBER 1 PLAYING CARDS, along with a variety of other prominent games, toys, and card brands.